Human made是日本潮流服饰品牌。Human Made是由A BATHING APE主理人NIGO于2011年全新打造推出的潮流服饰品牌,以古着的风格设计为主打,每一款服饰都有着一种经典、富有年代感的吸引力。
Human Made设计的出发点是以经典的古着服饰为载体,通过重新改良的面料且古法制作混合而生。Human Made没有了原本A BATHING APE的影子,也没有了原本的猿人头迷彩,鲨鱼元素,也没有再走“复刻“的套路,而是简单而又精良的复古服饰。
品牌主理人NIGO在还原他酷爱的vintage American workwear风格基础上做了大胆的改良,并在产品制作上也还原了部分传统工艺。
HUMAN MADE潮牌的Logo还是采用NIGO最为喜爱的“猿人”作为基础形象,但在画风上与Bape截然不同呈现出更多的是狂野、真实,就像品牌传达给人的感觉一样。
HUMAN MADE自2011年成立以来,一直在位于涩谷的旗舰店铺展示售卖。将店铺命名为COLD COFFEE,店铺设计上,除了古朴的二手实木组成的地板加之古老的家居陈列维持NIGO喜欢的美式复古元素外,在店内摆放了许多80年代的星战人偶。
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